🏡 How to Attract Buyers in a Slowing Austin Market

How to Attract Buyers in a Slowing Austin Market (And Actually Get Your Home Sold)

Let’s be honest. Austin’s housing market isn’t moving like it used to. Homes that once sold in a weekend are now sitting for weeks or even months. But that doesn’t mean your home has to. With the right strategy, preparation, and marketing, you can still capture buyers’ attention and their offers.

We’ve seen every kind of market in our combined 28 years of experience. My mom, Patti, and I have guided clients through booming highs and quiet slowdowns. And together, we’ve helped sellers stay ahead of the curve with a mix of proven strategy and modern marketing that gets results, even when everyone else is waiting.

Standing out starts with first impressions — and curb appeal sets the tone.

1. Price with precision, not emotion.

In a slower market, pricing can make or break your sale. Buyers have options, and they’re doing their homework. We help our clients set a price that attracts attention without leaving money on the table — a sweet spot that gets you showings and offers. We will show you how to achieve the right price from the get-go.

Pricing isn’t guesswork — it’s strategy. We study every detail of your neighborhood to hit the market sweet spot.

2. Presentation matters more than ever.

When inventory sits longer, presentation becomes your secret weapon. From curb appeal to staging, every detail matters. We walk our sellers through how to make a home feel fresh and inviting — decluttering, updating lighting, neutralizing décor, and creating that “move-in ready” vibe buyers crave.

Buyers fall in love with homes that feel fresh, bright, and move-in ready.

3. Invest in marketing that actually moves the needle.

Most agents rely on the same cookie-cutter listing plan. We don’t. At The Simon Group, we invest in high-quality photography, cinematic video tours, targeted online advertising, and social media buzz to keep your home front and center, not buried in page three of Zillow. 

High-quality marketing gets eyes on your home — and brings the right buyers through the door.

4. Create a story, not just a listing.

Today’s buyers want connection. They want to picture themselves living there, not just see square footage and stats. We help craft that emotional story through visuals, staging, and listing copy that sparks interest (and showings).

5. Choose a team that knows how to pivot.

When the market shifts, strategy matters more than ever. With over two decades of Austin real estate experience, we have seen the cycles — and we know what works when buyers are hesitant. Our teamwork blends Patti's seasoned wisdom with my modern marketing approach to help sellers adapt quickly and stay competitive.

6. Stay patient, but stay visible.

Even in a slower market, buyers are still out there. The goal is to stay visible and relevant so that when the right buyer is ready, your home is top of mind. We monitor showing feedback, market changes, and pricing trends in real time so your strategy evolves — not stagnates.

💡 Bottom Line:

A slow market doesn’t mean your home can’t sell fast, it just means it takes strategy, creativity, and consistency.

At The Simon Group, we specialize in positioning homes to stand out,  no matter what the market’s doing. Whether your home is in Austin, Round Rock, or the surrounding areas, we’ll help you make the right moves to get it sold confidently and successfully.

👉 Contact The Simon Group to talk strategy and see how we can help your home rise above the competition.